 You
wouldn't
believe
how many
web
sites
don't
actually
ASK for
the
sale!
After
all the
work
people
put into
their
sales
copy,
describing
the
benefits
of their
product,
and
leading
people
through
their
sales
process,
they
overlook
one
simple
but VERY
IMPORTANT
"call to
action":
"Click
here now
to buy."
And a
full
online
marketing
study
showed
that
such an
oversight
costs
the
average
online
entrepreneur
20% of
potential
sales!
DO
YOU ASK
FOR THE
SALE?
If
you want
people
to take
action
on your
site
(buy,
subscribe,
fill out
a
request
for more
info,
etc.),
you need
to have
a call
to
action
that
tells
them
exactly
what you
want
them to
do. For
example,
if you
want
them to
click on
a link
to learn
more
about
one of
your
products,
you have
to
include
a link
that
says
something
like,
"Click
here to
see how
the
Gadget
Widget
can save
you
hours of
work!!"
And
if you
want
your
visitors
to make
a
purchase
(and of
course,
you do!)
you
should
include
a link
that
says
something
like,
"Click
here to
get your
own
incredible
time-saving
Gadget
Widget!"
You
might
think
it's
obvious
that you
want
people
to make
a
purchase
--
especially
if
you've
written
a great
sales
pitch
that
explains
how
incredible
your
product
is. But
no
matter
how
convincing
your
sales
copy is,
if you
don't
provide
your
potential
customers
with a
very
specific
call to
action,
then
you're
just
leaving
them
hanging
-- and
most of
them are
going to
leave
your
site and
never
return,
costing
you big
money in
sales
AND
future
leads.
Remember
the
"ABC" of
selling:
Always
Be
Closing.
People
need to
be told
what to
do. If
you want
them to
make a
purchase,
you have
to ask
for the
sale.
And
if you
have a
short-copy
or
catalog-style
site,
don't
make the
mistake
of
asking
for the
sale
just
once!
You have
to give
your
visitors
lots of
opportunities
to buy
your
product
or
service.
All of
your web
pages
should
include
multiple
links to
your
order
form or
shopping
cart, as
well as
urgency-building
action
phrases
like...
"Buy
today!"
"Limited
time
offer --
get
yours
now!"
"What
are you
waiting
for?
Click
this
link to
order
your
own... "
"Get
started
today...
just
click
here!"
"YES! I
want to
order
now...
"(Remember,
sales
letters
are the
one
exception
to this
rule.
With
these
types of
sales
web
sites,
you
usually
want to
include
a single
call to
action
at the
end of
your
letter
-- once
you've
built a
killer
case for
your
product,
complete
with
tons of
benefits!)
One more
thing:
You've
got to
leave
all
references
to
"buying"
out of
the top
fold of
your web
site.
That's
the part
of your
web page
that
appears
on the
computer
screen
when
someone
first
arrives
at your
site. If
you
mention
buying
there,
people
won't
have
enough
time to
learn
WHY they
should
purchase
your
product,
and will
probably
think
you're
just out
for
their
money.
You want
your
potential
customers
to learn
about
the
benefits
of your
product
before
you ask
for the
sale.
Asking
for the
sale is
simple,
but the
impact
it can
have on
your
bottom
line is
huge. By
adding a
simple
call to
action,
you make
it easy
for your
visitors
to
understand
what
they're
supposed
to do.
And once
they
know
they're
supposed
to buy
something
from
you,
they
will --
and your
profits
should,
hopefully,
blast
through
the
roof!
* * *
John
Navata
specializes
in
teaching
real
people
how to
start
profitable
Internet
businesses
that
make
$100,000
to $2.5
million
per
year. |
